| Combining engineering science & industrial design:
Vértebræ gear and brake lines are the ultimate upgrade for cable-operated bicycle brake and gear systems. We use the very latest technology and exlusive, advanced materials to create products that will outperform and outlast everything else with absolutely minimal maintenance. Vertebrae cable housing ultimately requires less attention than the competition, not more. The world’s most advanced cable housing.
With vertebrae, you get the following direct benefits:
The Vertebrae business approach: The key to vertebrae is quality… it’s a no-expense spared product with a definitive performance edge. Our core belief is the relentless pursuit of perfection. We’re not just about improving our own product (or that of our competitors’) but rather all aspects of our corporate image. As such, we pride ourselves on our informative, up-to-date website, our rapid customer response time, and of course our extremely fast worldwide shipping. Concepts lacking in any of these areas are rarely successful; that’s why we think focusing on the entire (before and after) sales experience is the evolution of business. Sustainability, the new wave of the future: Lately, the bicycle industry has mistaken what should be an endemic trait and traded it in for a “lighter and cheaper is better” mentality. We opt for the “designed to last ages” philosophy instead. Just how long does vertebrae last? Well, when titanium and other “inert” metals have long gone (dissolved, corroded, oxidised) alumina [aluminium oxide] will still be there since it is an inherently stable compound. Bauxite is actually fairly commonly found in the Earth’s crust, only the processing involved makes it relatively costly. Regardless, the ceramics used in vertebrae cable housing are among the hardest, wear resistant materials known to man. Hence, they’re significantly more durable than traditional metal-core cable housing & thus less waste is actually generated over the long term. We also endeavour to use environmentally friendly packaging, processing and transport methods wherever possible, so we believe we’re among the most environmentally friendly options available. The vertebrae Philosophy: Our greatest reward is not one of profit - it is seeing vertebrae cable housing displayed with such pride on numerous bikes from all around the world. Because when you install vertebrae you are essentially sending us the message: “I like your ideas and I’m willing to support you”. Hopefully this will strike a chord with you, the rider, and you’ll want to be a part of the vertebrae identity too. |
|
|
|






